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Globalization is deeply controversial, however. Proponents of globalization argue that it allows poor countries and their citizens to develop economically and raise their standards of living, while opponents of globalization claim that the creation of an unfettered international free market has benefited multinational corporations in the Western world at the expense of local enterprises, local cultures, and common people. Resistance to globalization has therefore taken shape both at a popular and at a governmental level as people and governments try to manage the flow of capital, labor, goods, and ideas that constitute the current wave of globalization.

(Excerpts from G. Yip’s Total Global Strategy)

Government Globalization Drivers

Competitive Globalization Drivers

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Teaching Guide for "Globalization" Essays

To serve its global customers, the business needs to be present in all the customers major markets. The U.S. advertising agency that used to have the Coca-Cola account (one of the largest in the world) was unable to serve Coca-Cola when it expanded to Brazil. So McCann-Erickson, another American, but more global agency, took the account in Brazil. Then McCann used the Brazilian relationship to win the entire Coca-cola account worldwide. One reason for AT&Ts push to expand globally is the fact that many of its customers are global, and these customers will use rivals like NEC

All the Globalization essays are written using very simple words.

Customer needs may be more common then most executives think. Managers, particularly those with single-country responsibilities, then do to focus on the differences between countries, because it is the differences that require effort in adaptation. But executives can find more commonality if they look for it. This may also explain the varying strategies of companies. Some companies have looked for commonality and acted accordingly. Canon, for example, did this in developing a global photocopier that sacrificed the ability to copy certain sizes of Japanese paper.
Global Customers and Channels

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MARKET GLOBALIZATION DRIVERS

Essay globalization - SlideShare

Globalization can also change the fundamental strategy required for managing competitive forces. In Competitive Strategy, published in 1980, Porter, in effect, recommends that companies seek to compete in markets with weak competitors and weak customers. In The Competitive Advantage of Nations, published in 1990, Porter argues instead for participating in national markets with the strongest rivals and most demanding customers, in order to build international competitiveness. The difference between his two positions is explainable by the difference between a closed, domestic industry, and an open, globalized industry. In a closed, domestic industry, a company accustomed to weak competitors and undemanding customers has little to fear-there is no source of new competitors that might grow strong in more demanding competitive arenas. In an open, globalized industry, such newly strong competitors abound. That is why it is important to understand how industry globalization drivers affect the threat of entry and rivalry among existing competitors.