Communication Plays A Vital Role For Organisations Business Essay
The Role of Language in Communication Essay -- Papers
A small business owner needs to connect with customers before a sale can take place. Sometimes personal selling is the best way to do that. , “the process of communicating with a potential buyer (or buyers) face-to-face with the purpose of selling a product or service,” is absolutely essential in the marketing communications mix of a small business. History has shown that the most successful entrepreneurs have been skilled salespeople who were able to represent and promote their companies and products in the marketplace. It stands to reason that successful small business owners should have the same sales skills.
THE ROLES OF COMMUNICATION IN BUSINESS ORGANIZATIONS
Although personal selling plays an important role in the sale of consumer products, it is even more important in the sale of industrial and business products. More than four times as many personal selling activities are directed toward industrial and business customers than toward consumers. Regardless of the type of customer or consumer, however, the objectives of personal selling are the same: