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City Grill’s main approaches to market segmentation, could include using the breakdown method where they can view the market as to consist of consumers who are in essence the same, having similar tastes, and so forth....

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“Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions, communications, advertising and other marketing mix variable” (Cumming).

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fourth and last one is behavioural variable which is consumers are divided into different segments based on attitude, knowledge,response of the product and service In the case of Viyoga restaurant market segmentation based on psychographic, demographic, behavi...

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Segmentation is simply the process of dividing your potential customers into different groups, the notion being that it is easier and more effective to tailor an offering to a relatively small group of people with similar wants and needs than it is to try to mass-market something to the world....

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