This program is also available as a .

(Fulfills the general education requirement in communications but is not a writing course.) Prerequisite: WRTG 101 or 101S. An overview designed to identify complex components and relationships involved in today's media. The goal is to understand the technical, political, economic, cultural, and organizational influences on mediated messages. Topics include visual rhetoric, legal and ethical issues, social media, transactional model, advertising, security and privacy concerns.

In past projects, students have had the opportunity to

We recommend you have strong written and verbal communication skills.

Type: Academic clubAvailable To: Undergraduate and Graduate

The GMAT and/or GRE test date must be no earlier than five years before the application submission date to be valid, and not later than the deadline date for the round in which you are applying.

We primarily evaluate your top score, but all scores reported to UCLA Anderson are visible to the Admissions Committee.

Our faculty work or have worked at organizations including

All applicants are required to take the or , though no minimum score is required. For an idea of the typical range we admit, see the latest class profile.

Faculty members in this program hold or have recently held positions including

From Marketing to Management Consulting

Our curriculum is designed with input from employers, industry experts, and scholars. You'll learn theories combined with real-world applications and practical skills you can apply on the job right away.

Enjoying a few beers at while in DC. Great burger too!

These program requirements are for students who enroll in the 2017–2018 academic year. For prior year academic requirements, visit the in the Current Students section.

Vice Dean of Business and Professional Programs

Assistant Professor of Business and Marketing

For the 2017–2018 application year (to start in 2018), first-time applicants must respond to one essay question and one short answer question. Reapplicants are required to respond to the reapplicant essay question.

View important information about the  of students enrolled in certificate programs.

This program accepts up to 90 transfer credits.

Financial aid and tuition remission for University System of Maryland employees cannot be applied to noncredit courses. Golden ID benefits may not be applied to fees, noncredit courses, specialty graduate programs, or doctoral programs. Regular tuition rates apply for cooperative education, course challenge examinations, and EXCEL 301.

All courses are available . Select courses may be available in a  format.

UMUC is a proud member of the University System of Maryland.

In your online marketing courses, you'll study the strategic marketing processes for consumer and organizational markets, including environmental scanning and positioning; marketing research and analysis; segmentation, targeting, and positioning; product development and differentiation; valuation and pricing; channel and value-chain management; integrated marketing communications; and relationship building. You'll also examine consumer behavior and consumer relationship management, global marketing, online marketing, and sales management.