Short essay on the influence of Media on our Society

A mystic might say that the ultimate human nature, as well as the nature of everything in the known universe, is , and humans, as well as all life, are here to discover that divinity, which is deep within all of us. Human “nature” and our “sentience” are probably keys for determining our immediate and long-term future. Dynamics of our past can draw inferences that we are heading toward the Sixth Mass Extinction that may take us with it. Other trends provide reason to believe that humanity will finally become a truly sentient species that experiences its and will not only heal as much of its damage inflicted on Earth and itself as it can, but a future that a Disney movie could not begin to portray may await humanity. But unflinchingly facing our past and present, and laying aside the myths and , will greatly increase the probability that such a future can be attained.

Role of media in our society - Global Ethics Network

Global temperatures during the eon of complex life (Source: Wikimedia Commons)

SATURDAY ESSAY: the barely hidden allegiance of …

Perhaps the most damaging deficiency in FE efforts, after self-serving orientation, was that the participants and their supporters were scientifically illiterate and easily led astray by the latest spectacle. Scientific literacy can help prevent most such distractions. While writing this essay, I was not only bombarded with news of the latest FE and alternative energy aspirants' antics, but I had to continually field queries regarding whether Peak Oil and Global Warming were conspiratorial elite hoaxes (or figments of the hyperactive imaginations of environmentalists and other activists), for two examples that readily come to mind. Digesting this essay's material should have those questions answered as mere side-effects. Far from being a hoax or imaginary, Peak Oil was and , and it is all downhill from there, and conventional oil will be almost entirely depleted in my lifetime. , although both were heavily promoted in the USA in 2014. In every paleoclimate study that I have seen, so-called greenhouse gases have always been considered the primary determinant of Earth's surface temperature (after the Sun), and carbon dioxide is chief among them. The radiation-trapping properties of carbon dioxide are not controversial in the slightest among scientists, and after the Sun's influence (which is exceedingly stable), declining carbon dioxide levels are considered to be the conditions that have dominated Earth for the past 35 million years. Humanity's increasing the atmosphere's carbon dioxide content is influencing the cause of Icehouse Earth, and , and are merely proximate causes. Increasing carbon dioxide can turn the global climate from an to a Greenhouse Earth, and the last time that happened, Earth had its . But have purposefully confused the issues, and a scientifically illiterate public and have played along, partly because believing the disinformation seems to relieve us all of any responsibility for our actions. Although scientific literacy can help people become immune to the disinformation and confusion arising from many corners, and reading this essay's first half can help people develop their own defense from such distractions, my goals for this essay's first half are far greater than that.

Influence of Media & Advertising in Our View of Life

Could this essay's first half be considered an indulgence of my childhood fascination with nature? That argument could have merit, but I have always been a "big picture" kind of thinker, even as a teenager. I am writing this essay primarily to help manifest FE technology in the public sphere and help remedy the deficiencies in all previous attempts that I was part of, witnessed, heard of, or read about. The biggest problem, by far, was that those trying to bring FE technology to the public had virtually no support from the very public that they sought to help. My journey's most important lesson was that , and an egocentric humanity living in scarcity and fear is almost effortlessly manipulated by the social managers. John Q. Public is only interested in FE technology to the extent that he can immediately profit from it. Otherwise, he goes back to watching his favorite TV show. It took many years of disillusionment for that to finally become clear to me. While this essay and all of my writings are provided for free to humanity and anybody can read them, I intend to only reach a very tiny fraction of humanity with my writings, but that tiny fraction will be sufficient for my plan to succeed. The readers that I seek have a formidable task ahead of them, but nothing less is required for my approach to have any hope of bearing fruit. This essay and my other writings are intended as a course in (also called "big picture") thinking. Studying the details deeply enough to avoid misleading superficial understandings is also a key goal. I am an accountant by profession, but one of the world's leading paleobiologists surprisingly read an early draft of this essay and informed me that it was one of the best efforts that he ever saw on the journey of life on Earth. There was nobody on Earth whose opinion I would have respected more than his, so I do not think that I am asking readers of this essay's first half to humor me. Every sentient being on Earth should know the rudiments of what this essay's first half covers.

Global carbon dioxide concentrations during the eon of complex life (Source: Wikimedia Commons)
Media has a powerful way to influence how content we are with our lives

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So far in this essay, mammals have received scant attention, but the mammals’ development before the Cenozoic is important for understanding their rise to dominance. The , called , first , about 260 mya, and they had key mammalian characteristics. Their jaws and teeth were markedly different from those of other reptiles; their teeth were specialized for more thorough chewing, which extracts more energy from food, and that was likely a key aspect of success more than 100 million years later. Cynodonts also developed a secondary palate so that they could chew and breathe at the same time, which was more energy efficient. Cynodonts eventually ceased the reptilian practice of continually growing and shedding teeth, and their specialized and precisely fitted teeth rarely changed. Mammals replace their teeth a . Along with tooth changes, jawbones changed roles. Fewer and stronger bones anchored the jaw, which allowed for stronger jaw musculature and led to the mammalian (clench your teeth and you can feel your masseter muscle). Bones previously anchoring the jaw were no longer needed and . The jaw’s rearrangement led to the most auspicious proto-mammalian development: . Mammals had relatively large brains from the very beginning and it was probably initially . Mammals are the only animals with a , which eventually led to human intelligence. As dinosaurian dominance drove mammals to the margins, where they lived underground and emerged to feed at night, mammals needed improved senses to survive, and auditory and olfactory senses heightened, as did the mammalian sense of touch. Increased processing of stimuli required a larger brain, and . In humans, only livers use more energy than brains. Cynodonts also had , which suggest that they were warm-blooded. Soon after the Permian extinction, a cynodont appeared that may have ; it was another respiratory innovation that served it well in those low-oxygen times, functioning like pump gills in aquatic environments.

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When life first appeared, it was single-celled and simple, and such organisms are called today. Below is a diagram of a typical prokaryotic cell. (Source: Wikimedia Commons)

28/05/2012 · This originally appeared on The Good Men Project

WRITE A PAPER FOR ME – A SMART REQUEST

But the branch of the that readers might find most interesting led to humans. Humans are in the phylum, and the last common ancestor that founded the Chordata phylum is still a mystery and understandably a source of controversy. Was our ancestor a ? A ? Peter Ward made the case, as have others for a long time, that it was the sea squirt, also called a tunicate, which in its larval stage resembles a fish. The nerve cord in most bilaterally symmetric animals runs below the belly, not above it, and a sea squirt that never grew up may have been our direct ancestor. Adult tunicates are also highly adapted to extracting oxygen from water, even too much so, with only about 10% of today’s available oxygen extracted in tunicate respiration. It may mean that tunicates adapted to low oxygen conditions early on. Ward’s respiration hypothesis, which makes the case that adapting to low oxygen conditions was an evolutionary spur for animals, will repeatedly reappear in this essay, as will . Ward’s hypothesis may be proven wrong or will not have the key influence that he attributes to it, but it also has plenty going for it. The idea that fluctuating oxygen levels impacted animal evolution has been gaining support in recent years, particularly in light of recent reconstructions of oxygen levels in the eon of complex life, called and , which have yielded broadly similar results, but their variances mean that much more work needs to be performed before on the can be done, if it ever can be. Ward’s basic hypotheses is that when oxygen levels are high, ecosystems are diverse and life is an easy proposition; when oxygen levels are low, animals adapted to high oxygen levels go extinct and the survivors are adapted to low oxygen with body plan changes, and their adaptations helped them dominate after the extinctions. The has a pretty wide range of potential error, particularly in the early years, and it also tracked atmospheric carbon dioxide levels. The challenges to the validity of a model based on data with such a wide range of error are understandable. But some broad trends are unmistakable, as it is with other models, some of which are generally declining carbon dioxide levels, some huge oxygen spikes, and the generally relationship between oxygen and carbon dioxide levels, which a geochemist would expect. The high carbon dioxide level during the Cambrian, of at least 4,000 PPM (the "RCO2" in the below graphic is a ratio of the calculated CO2 levels to today's levels), is what scientists think made the times so hot. (Permission: Peter Ward, June 2014)