Women Depicted in Advertising Essay Sample - Bla Bla …
Advertising and It's Affect on Women
This essay will then look both at the style and content of the magazines in terms of the construction of masculinity they express, 'macho' or otherwise, and the visual and rhetorical representations of women.
Here is your sample essay on Advertising
This type of advertising, where women are used simply as props, is harmful to us as a whole, yet it receives almost no attention.
But what is this type of advertising?
Essay About Love and Literary Taste - Books - Review - …
So, these messages not only reach the men in our society, they reach women too, and all of us, regardless of age or gender, are exposed to them.
Although it’s an overwhelming task to try and change a societal norm, together we can reach a goal of healthy representation of all women in advertising, regardless of their age, sexual orientation, or ethnicity.
Can group selfies advance women’s goals
According to Steve Craig’s research (1997), women can be presented in commercials in several variants. The first one is the most popular: a housewife obsessed by a steam on a new tablecloth or a woman whose main problem is lack of ideas for dinner. The other examples are less traditional, however, they are still very stereotypical. One can distinguish commercials with female vamps – sexy seductresses, the objects of desire of every man. They mostly advertise cosmetics, but they also appear in the commercials directed to men. When a beautiful woman accepts and praises the male cosmetics, it is treated by men as a guarantee of its quality. Another type is a woman, whose major concern is to preserve her beauty. Hence, she presents a healthy life style, is physically active, uses a wide range of body and facial cosmetics. However, one can observe mainly the presence of very thin actresses in this type of commercials, which can lead to the assumption, that only thin women can be beautiful and healthy. As a result, many female receivers fall into the obsession with their weight, which sometimes can have negative effects.